Bantuan Ordal
Career acceleration funnel & AI-powered ATS CV reviewer.
The System Bottleneck & Problem Statement
Job seekers in Indonesia repeatedly send CVs that get rejected by Applicant Tracking Systems (ATS) without knowing why. Existing career services used generic Linktrees with zero educational value or trust-building.
Architected Solution & Execution Mechanics
Designed and engineered an interactive educational landing page with a built-in ATS CV diagnostic tool, compelling objection-handling sections, student testimonials, and a frictionless 1-tap WhatsApp consultation funnel.
Landing Page Client
Sub-second page loads globally served via edge CDN.
Key Engineering Responsibilities
Crafted high-converting Swiss-inspired visual hierarchy optimized for 95% mobile traffic.
Engineered an interactive ATS resume diagnostic simulator with instant category score breakdown.
Integrated automated WhatsApp click-to-chat parameterization with dynamic attribution tracking.
Achieved a perfect 100/100 Lighthouse performance and accessibility score.
Non-Trivial Trade-Offs & Decisions
Balancing Rich Interactive Diagnostics with Sub-Second Mobile Load Times
System Friction: Most visitors access the page from low-bandwidth mobile networks via Instagram and TikTok links. Heavy diagnostic libraries caused slow load times and immediate bounce.
Architectural Decision: Wrote a zero-dependency heuristic parser in pure vanilla JavaScript without heavy third-party bundle weight.
Measured Outcome: Total JavaScript bundle under 45KB with 100/100 Lighthouse Performance rating.